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Author Gunter, Barrie.

Title Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates, and Mark Blades.

Imprint Mahwah, N.J. : Lawrence Erlbaum, c2005.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  302.2345083 G957a 2005    ---  Available
Description ix, 209 p. ; 24 cm.
Bibliography Includes bibliographical references (p. 171-195) and indexes.
Contents The issues about television advertising to children -- The nature of advertising to children -- Children's early understanding of television advertisements -- Advanced understanding of advertising -- Theoretical approaches to studying children's understanding of advertisements -- Advertising impact : knowledge, attitudes, and values -- Advertising influence : choice and consumption -- The incidental influence of advertising -- Advertising regulation and research -- Concluding comments.
Subject Television advertising and children.
Advertising and children.
Added Author Oates, Caroline.
Blades, Mark.
ISBN 0805844880 (hbk. : alk. paper)

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