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Print Material
Author Block, Carl E.

Title Essentials of consumer behavior / Carl E. Block, Kenneth J. Roering.

Imprint Hinsdale, Ill. : Dryden Press, c1976.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8342 B62e    ---  Available
Description xv, 414 p. : ill. ; 24 cm.
Note "Based on Engel, Kollat, and Blackwell's: Consumer behavior."
Bibliography Includes bibliographical references and index.
Subject Motivation research (Marketing)
Marketing research.
Added Author Roering, Kenneth J.
Engel, James F. Consumer behavior.
ISBN 0030897033

Available items only