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Record 2 of 5
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Author
Blythe, Jim.
Title
Key concepts in marketing [electronic resource] / Jim Blythe.
Imprint
Los Angeles, Calif. : SAGE, 2009 (Boston, Mass. : Credo Reference, 2012.)
Connect to
Click here for electronic text:
Copies
Location
Call No.
OPAC Message
Status
Axe Credo Reference E-Book
Electronic Book
---
Available
Description
1 online resource (59 entries) : 36 images, digital files.
Series
SAGE key concepts
SAGE key concepts.
Bibliography
Includes bibliographical references.
Contents
pt. 1. Customers and markets -- pt. 2. The offer -- pt. 3. Approaching customers -- pt. 4. Promotion.
Access
Access restricted to authorized users and institutions.
Summary
Introduces and examines the key issues, methods, models and debates that define the field of marketing today.
System Details
Mode of access: World Wide Web.
Note
Description based on title page of print version.
Subject
Marketing.
Genre/Form
Electronic books.
Added Author
Credo Reference (Firm)
Added Title
Marketing
Other Form:
Print version: 1847874983 9781847874986 (DLC) 2008932105 ix, 219 p. : ill.
ISBN
9781780344874 (online)
1847874991 (pbk.)
9781847874993 (pbk.)
9781847874986 (print)
1847874983 (print)
Available items only
