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Author Bogart, Leo.

Title Commercial culture : the media system and the public interest / Leo Bogart.

Imprint New York : Oxford University Press, 1995.

Copies

Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  338.4730223 B633c    ---  Available
Description xii, 384 p. ; 25 cm.
Bibliography Includes bibliographical references (p. 328-369) and index.
Contents What are "the media"? -- The media system -- The presences of advertising -- Paying the piper, calling the tune -- Advertising by the numbers -- The pursuit of sensationalism -- The news as entertainment --Believing in make-believe -- The manufacture of taste -- Managing commercial culture -- Media support and media structure -- Reform, restructure, or leave it be?.
Subject Mass media -- Economic aspects.
Mass media policy.
ISBN 0195090985

 
    
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