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Print Material
Author Boone, Louis E.

Title Contemporary marketing / Louis E. Boone, David L. Kurtz.

Imprint Hinsdale, Ill. : Dryden Press, c1980.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 B644c, 1980    ---  Available
Edition 3d ed.
Description xx, 536 p. : ill. ; 25 cm.
Series The Dryden Press series in marketing
Bibliography Includes bibliographical references and indexes.
Subject Marketing.
Added Author Kurtz, David L.
ISBN 003051391X

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