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Print Material
Author Boone, Louis E.

Title Contemporary marketing / Louis E. Boone, David L. Kurtz.

Imprint Fort Worth, TX : Dryden Press, c1992.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 B644c 1992    ---  Available
Edition 7th ed.
Description xxvii, 683, [49] p. : col. ill. ; 29 cm.
Bibliography Includes bibliographical references and index.
Subject Marketing.
Added Author Kurtz, David L.
ISBN 0030540186

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