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| Title |
Targeting families : marketing to and through the new family / Robert Boutilier. |
|
| Imprint |
Ithaca, NY : American Demographics Books, 1993. |
|
| Description |
xii, 161 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Marketing
|
|
Family demography
|
| ISBN |
0936889233 (pbk.) |
|
0936889225 |
|
