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Author
Bovee, Courtland L.
Title
Contemporary advertising / Courtland L. Bovee, William F. Arens.
Imprint
Homewood, IL : Irwin, c1992.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 B669c, 1992
---
Available
Edition
4th ed.
Description
xxxi, 718, [58] p. : ill. (some col.) ; 29 cm.
Series
The Irwin series in marketing
Bibliography
Includes bibliographical references and indexes.
Contents
Advertising perspectives -- Developing marketing and advertising strategies -- Creating advertisements and commercials -- Advertising media -- Special types of advertising /
Subject
Advertising.
Added Author
Arens, William F.
ISBN
025609196X
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