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Author Bowman, Jeffrey L., author.

Title Reframe the Marketplace : The Total Market Approach to Reaching the New Majority / Jeffrey L. Bowman, Jeremy Katz.

Publication Info. [Place of publication not identified] : John Wiley & Sons (US), 2015.


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Description 1 online resource (192 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Online resource; title from title screen (
Summary Most businesses are ignoring the more than Trillion new majority market. Is your business one them? This forward-looking and invaluable resource will show you how to REFRAME your business for the Total Market. -- Edited summary from book.
Bibliography Includes bibliographical references.
Subject Minority consumers.
Marketing -- Cross cultural studies.
Genre/Form Electronic books.
ISBN 9781119100256

Available items only