| Description |
xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.). |
| Series |
Market research in practice series
|
| System Details |
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB. |
| Bibliography |
Includes bibliographical references (p. 277-280) and index. |
| Contents |
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys. |
| Subject |
Market surveys -- Methodology.
|
|
Questionnaires -- Methodology.
|
| ISBN |
074944181X (pbk.) |
|
