| Edition |
2nd ed. |
| Description |
xiv, 294 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Retail trade.
|
|
Marketing.
|
|
Consumer goods.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Bradley, John, 1957-
|
|
ProQuest (Firm)
|
| ISBN |
9781118374061 |
|
9781118374818 (electronic bk.) |
|
