Edition |
2nd ed. |
Description |
xiv, 294 p. : ill. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Retail trade.
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Marketing.
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Consumer goods.
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Genre/Form |
Electronic books.
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Added Author |
Bradley, John, 1957-
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|
ProQuest (Firm)
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ISBN |
9781118374061 |
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9781118374818 (electronic bk.) |
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