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Title Demarketing / edited by Nigel Bradley and Jim Blythe.

Publication Info. London : Routledge, 2014.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (240 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography Includes bibliographical references and index.
Note Description based on print version record.
Subject Marketing -- Management.
Marketing.
Genre/Form Electronic books.
Added Author Bradley, Nigel, 1958-
Blythe, Jim.
Other Form: Print version: Demarketing. London : Routledge, 2014 xvi, 222 pages 9780415816472 (DLC) 2013015515
ISBN 9780415816472 (hardback)
9780415816489 (pbk.)
9780203591208 (electronic bk.)

 
    
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