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Author Brafman, Ori.

Title Sway : the irresistible pull of irrational behavior / Ori Brafman and Rom Brafman.

Imprint New York : Doubleday, c2008.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  155.92 B73s 2008    ---  Available
Edition 1st ed.
Description xiii, 206 p. ; 22 cm.
Bibliography Includes bibliographical references and index.
Summary Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.
Contents Anatomy of an accident -- The swamp of commitment -- The Hobbit and the missing link -- Michael Jordan and the first-date interview -- The bipolar epidemic and the chameleon effect -- In France, the sun revolves around the earth -- Compensation and cocaine -- Dissenting justice.
Subject Rationalism -- Psychological aspects.
Irrationalism (Philosophy)
Conduct of life.
Added Author Brafman, Rom.
ISBN 0385524382 (hc : alk. paper)
9780385524384 (hc : alk. paper)
Standard No. NZ1 11669370

Available items only