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Title
Consumer behavior in theory and in action / edited by Steuart Henderson Britt, with the editorial collaboration of James L. Lubawski.
Imprint
New York : Wiley, c1970.
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Call No.
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Status
Axe 2nd Floor Stacks
658.8342 C766
---
Available
Description
xxv, 499 p. : ill. ; 26 cm.
Series
The Wiley marketing series
Bibliography
Includes bibliographical references.
Subject
Consumers.
Added Author
Britt, Steuart Henderson, 1907-1979
ISBN
0471104825
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