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Author Britton, Matthew, author.

Title Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio.

Publication Info. Hoboken, New Jersey : Wiley, 2015.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (321 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Note Includes index.
Description based on online resource; title from PDF title page (ebrary, viewed May 8, 2015).
Subject Young adult consumers.
Target marketing.
Young adults -- Attitudes.
Young adults -- Conduct of life.
Genre/Form Electronic books.
Added Author Lucio, Antonio, author of introduction, etc.
Added Title Thomas books.
Other Form: Print version: Britton, Matthew. Youthnation : building remarkable brands in a youth-driven culture. Hoboken, New Jersey : Wiley, c2015 xxv, 292 pages 9781118981146
ISBN 9781118981146
9781118982525 (e-book)
9781118982532 (ePub)

Available items only