| Description |
viii, 274 p. ; 23 cm. |
| Note |
Includes index. |
| Contents |
The knack-- and how to get it -- How to succeed in business -- The right stuff -- Why start-ups fail -- Where the money is -- Magic numbers -- The art of the deal -- It begins with a sale -- Good sales, bad sales, and the ones that get away -- Customers for keep -- How to lose customers -- The decision to grow -- Becoming the boss -- The one thing you can't delegate -- Selling is a team support -- Help! I need somebody -- When the student is ready, the teacher appears -- Keeping up with the Stones. |
| Summary |
"People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there's a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it "the knack," and it has made all the difference to the eight successful start-ups of his career." "Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply "the knack" to their own businesses."--BOOK JACKET. |
| Subject |
New business enterprises -- Management.
|
|
Success in business.
|
|
Entrepreneurship.
|
| Added Author |
Burlingham, Bo.
|
| ISBN |
9781591842217 |
|
1591842212 |
| Standard No. |
NZ1 12528094 |
|
AU@ 000043154803 |
|
