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E-Book/E-Doc

Title Rethinking marketing [electronic resource] : towards critical marketing accountings / edited by Douglas Brownlie ... [et al.].

Imprint

London : Sage, 1999.

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Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	xii, 273 p. : ill.
Bibliography	Includes bibliographical references and index.
Contents	pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Marketing.
	Consumer behavior.
Genre/Form	Electronic books.
Added Author	Brownlie, Douglas T.
	ProQuest (Firm)
ISBN	0803974914 (pbk.)
	0803974906
	9780803974906
	9780857025975 (electronic bk.)