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Author Liedtka, Jeanne, author.

Title The designing for growth field book : a step-by-step project guide / Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske.

Publication Info. New York : Columbia Business School Publishing, [2014]


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (vii, 133 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Contents The four questions -- The steps -- The tools -- Templates -- Resources -- An example project.
Summary "In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers--from direct observation to journey mapping, storytelling, and storyboarding -- that power the design thinking process and help businesses align around a project to realize its full potential"--Provided by publisher.
Note Print version record.
Subject Creative ability in business.
Organizational change.
Success in business.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Creative ability in business. (OCoLC)fst00882438
Organizational change. (OCoLC)fst01047828
Success in business. (OCoLC)fst01137062
Indexed Term Creative ability in business
Organizational change
Success in business
Genre/Form Electronic books.
Added Author Ogilvie, Tim, author.
Brozenske, Rachel, author.
Other Form: Print version: Liedtka, Jeanne. Designing for growth field book. New York : Columbia Business School Publishing, [2014] 9780231164672 (DLC) 2013027797 (OCoLC)842879151
ISBN 9780231537087 (electronic bk.)
0231537085 (electronic bk.)
9780231164672 (paperback)
023116467X (paperback)
Standard No. 99957709528
AU@ 000052718247
AU@ 000052904983
DEBBG BV042743139
DEBBG BV043606826
DEBSZ 405547609

Available items only