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Author Cushman, David, author.

Title The 10 principles of open business : building success in today's open economy / David Cushman with contributions by Jamie Burke.

Publication Info. Basingstoke : Palgrave Macmillan, 2014.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Note Print version record.
Summary The revolutionary power of the internet has accelerated the demand for a totally new kind of business. Stakeholders now demand more open, connected and meaningful relationships with organizations, and the world's leading brands are taking note. But whilst many have the ambition to become Open Businesses, few have the ability to get there. The 10 Principles of Open Business is a serious, challenging, wide-ranging and practical guide to organizational design for the twenty-first century. Covering essential topics such as Crowd Funding, Co-Creation, Open Data, Transparency, Open Innovation and more, this book provides the tools to assess your own organization and take the first steps towards becoming a truly Open Business. Each chapter describes a key principle of Open Business and includes a goal status tool which the reader can use to benchmark their own organization. These principles offer a holistic strategic solution, leap-frogging the tick-box exercise of simple implementation of social technologies. Including case studies and interviews from leading proponents, the book offers valuable insights hard-won from experience. With a Preface by The Chief Marketing Officer of Tesco Matt Atkinson, and interviews with Editor of The Guardian Alan Rusbridger, former UK Defence Minister Tom Watson and presidents, VPs and CEOs of international blue chip companies and ground-breaking start-ups, The 10 Principles of Open Business will make organizations future-ready like never before.
Contents Dedication: -- Contents: -- Preface: -- Introduction: -- I Starting from a different place -- ii Defining Open Business and its Benefits -- iii Tesco PLC : An Open Business -- The Principles -- Chapter 1: Purpose -- Chapter 2: Open Capital -- Chapter 3: The Networked Organisation -- Chapter 4. Sharability -- Chapter 5. Connectedness -- Chapter 6. Open Innovation -- Chapter 7. Open Data -- Chapter 8. Transparency -- Chapter 9. Open Data (and Government) -- Chapter 10. Trust -- Summary and Next Steps -- About the author.
Subject Organizational change.
Organizational effectiveness.
Business innovation.
Business strategy.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Business and Management.
Organizational change. (OCoLC)fst01047828
Organizational effectiveness. (OCoLC)fst01047852
Business innovation.
Business strategy.
Business and Management.
Genre/Form Electronic books.
Added Author Burke, Jamie, author.
Added Title Ten principles of open business
Other Form: Print version: Cushman, David. 10 principles of open business 9781137347039 (OCoLC)862759829
ISBN 9781137347046 (electronic bk.)
113734704X (electronic bk.)
Standard No. 10.1057/9781137347046 doi
AU@ 000053165636
AU@ 000062641759
DEBBG BV042741688
DEBBG BV043607310
DKDLA 820120-katalog:000658043

Available items only