Includes bibliographical references (p. 233-238) and index.
Contents
Content -- Formatting -- The print production input supply chain -- Printing processes -- Print finishing -- Print distribution -- The value of print -- Publishing -- Marketing communications -- Large format and outdoor advertising -- Advertising at the point of purchase -- Printing in the office -- Currency and security documents -- Apparel and decorative products -- Non-graphical applications of print -- A new industry emerges.
