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Author Weller, Bart.

Title The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns / Bart Weller, Lori Calcott.

Imprint New York, NY : Apress : Distributed to the Book trade by Springer Science+Business Media, ©2012.


Location Call No. OPAC Message Status
 Axe Books 24x7 IT E-Book  Electronic Book    ---  Available
Description 1 online resource (xx, 368 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series The expert's voice in Web development
Expert's voice in Web development.
Contents SEM and the Google Ecosystem -- AdWords in Depth -- Marketing with AdWords -- Getting Started with AdWords -- Local Advertising and Location Targeting -- Keyword Strategy -- Creating Ads and Landing Pages -- The Display Network -- Mobile Advertising with AdWords -- Account Management and Optimization -- Google Analytics and Actionable Data -- Testing with Website Optimizer.
Bibliography Includes bibliographical references and index.
Summary Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords.
Note Print version record.
Subject Google AdWords -- Handbooks, manuals, etc.
Google. (OCoLC)fst01398583
Google AdWords. (OCoLC)fst01783173
Internet marketing.
Internet advertising.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Internet advertising. (OCoLC)fst00977220
Internet marketing. (OCoLC)fst00977272
Genre/Form Electronic books.
Handbooks and manuals. (OCoLC)fst01423877
Added Author Calcott, Lori.
Other Form: Print version: Weller, Bart. Definitive guide to Google AdWords. New York, NY : Apress ; distributed to the book trade by Springer Science+Business Media, ©2012 9781430240143 (OCoLC)795395712
ISBN 9781430240150 (electronic bk.)
1430240156 (electronic bk.)
Standard No. 10.1007/978-1-4302-4015-0 doi
AU@ 000050021795
NZ1 14690382

Available items only