| Edition |
First edition. |
| Description |
1 online resource (xv, 115 pages) : maps. |
|
text rdacontent |
|
computer rdamedia |
|
online resource rdacarrier |
| Series |
Strategic management collection, 2150-9646 |
|
2013 digital library.
|
|
Strategic management collection. 2150-9646
|
| Note |
Part of: 2013 digital library. |
| Bibliography |
Includes bibliographical references (pages 109-111) and index. |
| Contents |
1. Latinos emerge -- 2. Beyond diversity -- 3. The Latino influence on the U.S. economy -- 4. Latino potential for innovation -- 5. Research results and practical implications -- 6. Leadership and innovation -- 7. Looking to the future, conclusions and recommendations -- Appendix -- About the authors -- Notes -- References -- Index. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
This book is a study on how Latino culture in the United States views, defines, and can help lead innovation. Achieving sustainable innovation success is a concept many corporations struggle to attain. The authors have found through their research that very often it is a result of too much effort being directed at processes rather than focusing on the source of innovation--its human capital. Realizing that innovation emanates from human beings and people view innovation differently based on their cultural upbringing, the authors present their findings and recommendations in a practical manner on the fastest growing demographic in the United States. |
| Note |
Title from PDF title page (viewed on January 25, 2014). |
| Subject |
Hispanic Americans -- Employment -- United States.
|
|
Technological innovations -- United States.
|
| Indexed Term |
innovation management |
|
Latinos |
|
Hispanic professionals |
|
workforce development |
|
human capital |
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multicultural marketing |
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diversity |
| Genre/Form |
Electronic books.
|
| Added Author |
McLaughlin, Gregory C., author.
|
|
McLaughlin, Heidi., author.
|
| Other Form: |
Print version: 9781606498002 |
| ISBN |
9781606498002 (paperback) |
|
9781606498019 (electronic bk.) |
|
