Includes bibliographical references (p. 305-338) and index.
Contents
Why listen to us? -- 1. The essence of innovation : how Frank hit a home run -- 2. Innovate or die : the exponential economy -- Discipline 1: Important needs -- 3. Work on important customer and market needs : the RFID tag -- 4. Creating customer value : your only job -- Discipline 2 : value creation -- 5. It's as simple as NABC : how Liz got her big job -- 6. Watering holes for creating value : the day the BBC walked in -- 7. More ideas for faster value creation : origins of Linux -- 8. Your elevator pitch : how HDTV began -- 9. Your innovation plan : from the ski slope to the firehouse -- Discipline 3 : innovation champions -- 10. A champion : the Mayor of Kellyville -- Discipline 4 : innovation teams -- 11. Genius of teams : Douglas Engelbart and the birth of the personal computer -- 12. Forming the innovation team : how we won an Emmy for HDTV -- 13. Overcoming blockages to innovation : Jim Torpedoes a splended idea -- 14. Innovation motivators : saving Larry's life -- Discipline 5 : organizational alignment -- 15. Your innovation team : you can start now -- 16. The innovation enterprise : continuous value creation (CVC) throughout -- 17. Innovation's five disciplines : a foundation for national competitiveness in a world of abundance -- Appendix : value factor analysis -- Glossary -- Notes -- Acknowledgments -- Index.
