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Title
Issues of representation and qualitative marketing research [electronic resource] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens.
Imprint
Bradford, England : Emerald Group Publishing, c2003.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
62 p.
Series
Qualitative Marketing Research. No.3 ; Vol. 6
Qualitative Marketing Research. No.3 ; v. 6.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing research -- Methodology.
Consumers -- Research -- Methodology.
Genre/Form
Electronic books.
Added Author
Maclaran, Pauline.
Catterall, Miriam.
Stevens, Lorna.
ProQuest (Firm)
ISBN
0861768353
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