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Author Chadha, Radha.

Title The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband.

Imprint London ; Boston : Nicholas Brealey International, 2006.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (314 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references and index.
Contents Introduction : wear your success -- 1. A love affair with luxe -- 2. Finding meaning in an LV bag -- 3. Japan : an insatiable Yen -- 4. Hong Kong and Taiwan : Yin and Yang -- 5. China : from Mao suits to Armani -- 6. South Korea : indebted to luxury -- 7. Single-season sisters : Singapore, Malaysia, Thailand, Indonesia, and the Philippines -- 8. India : the next China? -- 9. How the cult is created -- 10. Advent of the genuine fakes -- 11. The future of luxury.
Summary ''The Cult of the Luxury Brand'' is the first book to explore how and why an amazing ''luxeplosion'' is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94.
Note Print version record.
Access Use copy Restrictions unspecified star MiAaHDL
Reproduction Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
Processing Action digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
Subject Brand name products -- Social aspects -- Asia.
Brand name products -- Asia -- Marketing.
Luxuries -- Social aspects.
Social classes -- Asia.
Social status -- Asia.
SOCIAL SCIENCE -- Anthropology -- Cultural.
POLITICAL SCIENCE -- Public Policy -- Cultural Policy.
SOCIAL SCIENCE -- Popular Culture.
Branding (Marketing) (OCoLC)fst01743755
Brand name products -- Social aspects. (OCoLC)fst00837903
Luxuries -- Social aspects. (OCoLC)fst01004142
Social classes. (OCoLC)fst01122346
Social status. (OCoLC)fst01123359
Asia. (OCoLC)fst01240495
marketing -- produit de marque -- Asie.
marketing -- produit de luxe -- Asie.
Genre/Form Electronic books.
Added Author Husband, Paul.
Added Title Asia's love affair with luxury
Other Form: Print version: Chadha, Radha. Cult of the luxury brand. London ; Boston : Nicholas Brealey International, 2006 (DLC) 2006015486
ISBN 9781433701672 (electronic bk.)
1433701677 (electronic bk.)
9781429460866 (electronic bk.)
1429460865 (electronic bk.)
9781904838296 (electronic bk.)
1904838294 (electronic bk.)
Standard No. AU@ 000041896543
AU@ 000051359480
AU@ 000053220177
DEBSZ 396109551
DEBSZ 422274054
NZ1 13103794
UNITY 106767119

Available items only