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Author
Chan-Olmsted, Sylvia M.
Title
Competitive strategy for media firms [electronic resource] : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
Imprint
Mahwah, N.J. : L. Erlbaum Associates, 2005.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xiv, 242 p. : ill.
Series
LEA's communication series
LEA's communication series.
Bibliography
Includes bibliographical references and indexes.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Broadcasting -- Management.
Brand name products -- Management.
Branding (Marketing)
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
0805848126 (cloth : alk. paper)
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