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Author
Chevalier, Michel, 1943- author.
Title
Luxury brand management : in digital and sustainable times / Michael Chevalier, Gerald Mazzalovo.
Publication Info.
West Sussex, England : Wiley, [2021]
2021
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
Fourth edition.
Description
1 online resource (xi, 531 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note
Includes index.
Description based on print version record.
Subject
Brand name products -- Management.
Genre/Form
Electronic books.
Added Author
Mazzalovo, Gerald, author.
Other Form:
Print version: Chevalier, Michel, 1943- Luxury brand management : in digital and sustainable times. Fourth edition. West Sussex, England : Wiley, c2021 xi, 531 pages 9781119706281
ISBN
9781119706281 (print)
9781119706298 (electronic bk.)
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