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Author
Cheverton, Peter.
Title
Understanding the professional buyer [electronic resource] : what every sales professional should know about how the modern buyer thinks and behaves / Peter Cheverton, Jan Paul van der Velde.
Imprint
London ; Philadelphia : Kogan Page, 2010.
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xiv, 191 p. : ill.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Purchasing.
Selling.
Selling -- Psychological aspects.
Genre/Form
Electronic books.
Added Author
Velde, Jan Paul van der.
ProQuest (Firm)
ISBN
9780749461232
0749461233
9780749461478 (electronic bk.)
0749461470 (electronic bk.)
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