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Title |
Problems in marketing [electronic resource] : applying key concepts and techniques / Luiz Moutinho & Charles Chien. |
|
Imprint |
Los Angeles : Sage Publications, 2008. |
|
Axe ProQuest E-Book
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Electronic Book |
--- |
Available |
Edition |
2nd ed. |
Description |
xiii, 322 p. : ill. |
Bibliography |
Includes bibliographical references and index. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Marketing.
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Genre/Form |
Electronic books.
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Added Author |
Chien, Charles S.
|
|
ProQuest (Firm)
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ISBN |
9780761971788 (cased) |
|
9780761971795 (paper) |
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