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Author Chorianopoulos, Antonios, author.

Title Effective CRM using predictive analytics / Antonios Chorianopoulos.

Publication Info. West Sussex, England : Wiley, 2016.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (390 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography Includes bibliographical references and index.
Note Description based on print version record.
Subject Customer relations -- Management -- Data processing.
Data mining.
Genre/Form Electronic books.
Other Form: Print version: Chorianopoulos, Antonios. Effective CRM using predictive analytics. West Sussex, England : Wiley, c2016 xiv, 371 pages 9781119011552 2015020804
ISBN 9781119011552
9781119011569 (electronic bk.)

Available items only