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Title Branding and advertising [electronic resource] / edited by Flemming Hansen & Lars Bech Christensen.

Imprint [Copenhagen] : Copenhagen Business School Press ; Herndon, VA : Distribution, North America, Copenhagen Business School Press Books International, 2003.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition 1st ed.
Description 473 p. : ill.
Bibliography Includes bibliographical references (p. 410-469).
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Advertising.
Brand name products.
Genre/Form Electronic books.
Added Author Hansen, Flemming, Prof.
Christensen, Lars Bech.
ProQuest (Firm)
ISBN 9788763001182
8763001187

 
    
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