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Print Material
Author Clark, Eric, 1937-

Title The want makers : the world of advertising : how they make you buy / Eric Clark.

Imprint New York : Viking, 1989, c1988.


Location Call No. OPAC Message Status
 Axe Special Collections Whitehead  659.1 C547w c.2  ---  Lib Use Only
Edition 1st American ed.
Description 416 p. ; 24 cm.
Note Includes index.
Bibliography Bibliography: p. [394]-396.
Contents The advertising industry -- Research and researchers -- The rules and referees -- Consumers -- The sick -- Smokers -- Drinkers -- Voters -- Advertising and the media -- The future.
Subject Advertising.
ISBN 0670826030 : $19.95

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