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Author Clarke, Sally H.

Title Trust and power : [electronic resource] : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke.

Imprint New York, N.Y. : Cambridge University Press, c2007.

Copies

Location Call No. OPAC Message Status
 Axe ACLS Humanities E-Book  Electronic Book    ---  Available
Series ACLS Humanities E-Book
File Type Electronic text and image data.
System Details Mode of access: Intranet.
Note Title from title page screen of July 13, 2007.
Funding This volume is made possible by a grant from the Andrew W. Mellon Foundation.
Note "This electronic book contains the following additional features not available in the print version: 25 [?] additional images, links to informational resources on the Web, film clip."--Copyright and Permissions.
Bibliography Includes bibliographical references and index.
Contents Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion.
Original Version Transcribed from: Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke. New York : Cambridge University Press, 2006. xviii, 296 p. : ill. ; 24 cm. 9780521868785 0521868785
Subject Automobile industry and trade -- United States -- History.
Added Author American Council of Learned Societies.
In: ACLS Humanities E-Book. URL: https://www.humanitiesebook.org/
ISBN 9780521868785 (E-Book)
Standard No. 2027/heb90041 hdl

 
    
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