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Electronic Book

Title Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.

Imprint

New York : Psychology Press, 2011.

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Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	xxxiv, 314 p. : ill.
Bibliography	Includes bibliographical references and indexes.
Contents	section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Consumer behavior.
	Sports -- Marketing.
	Special events -- Marketing.
	Communication in marketing.
Genre/Form	Electronic books.
Added Author	Kahle, Lynn R.
	Close, Angeline.
	ProQuest (Firm)
ISBN	9780415873574
	9780415873581
	0203844114 (Master e-book)
	9780203844113 (electronic bk.)