| Description |
1 online resource (241 pages) : illustrations. |
|
text txt rdacontent |
|
computer c rdamedia |
|
online resource cr rdacarrier |
| Note |
Online resource; title from title screen (Books24x7.com). |
| Summary |
Helping students navigate their way through the field of advertising, this book shows them how to develop key analytic skills, and to critically evaluate and exploit the existing research into advertising, based on a greater understanding of whe |
| Bibliography |
Includes bibliographical references. |
| Subject |
Advertising.
|
| Genre/Form |
Electronic books.
|
| ISBN |
9780749478391 |
|
074947839X |
|
