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Author Cluley, Robert, author.

Title Essentials of Advertising / Robert Cluley.

Publication Info. [Place of publication not identified] : Kogan Page, 2017.


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Description 1 online resource (241 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Online resource; title from title screen (
Summary Helping students navigate their way through the field of advertising, this book shows them how to develop key analytic skills, and to critically evaluate and exploit the existing research into advertising, based on a greater understanding of whe
Bibliography Includes bibliographical references.
Subject Advertising.
Genre/Form Electronic books.
ISBN 9780749478391

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