Includes bibliographical references (p. 220-252) and index.
Contents
1. What is Rhetoric? What is Organizational Rhetoric? Why are they important? -- 2. Creating Topoi for Organizational Rhetoric -- 3. Constructing the Leadership Mythos -- 4. Organizational Rhetoric and Public Polity Making -- 5. Rhetoric and the Management of Organizational Identities, Images and Crises.