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Author
Neves, Marcos Fava.
Title
Marketing methods to improve company strategy [electronic resource] : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thome Castro, Matheus Alberto Consoli.
Imprint
New York, NY : Routledge, 2010.
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
1st ed.
Description
viii, 127 p.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Strategic planning.
Industrial management.
Marketing.
Competition.
Genre/Form
Electronic books.
Added Author
Castro, Luciano Thome e.
Consoli, Matheus Alberto.
ProQuest (Firm)
ISBN
9780415873758 (hardback : alk. paper)
9780415873772 (pbk. : alk. paper)
9780203859865 (electronic bk.)
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