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Conference
Consumer Behavior Symposium (1964 : Stanford University)
Title
On knowing the consumer; [proceedings] edited by Joseph W. Newman.
Imprint
New York, Wiley [1966]
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.83973 C766o
c.2
---
Available
Description
viii, 247 p. 24 cm.
Series
Wiley marketing series
Note
"Planned and conducted by the Stanford University Graduate School of Business."
Bibliography
Bibliographical footnotes.
Subject
Consumers
Added Author
Newman, Joseph W.
Stanford University. Graduate School of Business.
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