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Author
Cook, Arthur G.
Title
Forecasting for the pharmaceutical industry [electronic resource] : models for new product and in-market forecasting and how to use them / Arthur G. Cook.
Imprint
Aldershot, England ; Burlington, VT : Gower, c2006.
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Available to Pittsburg State University patrons only.
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Axe ProQuest E-Book
Electronic Book
---
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Description
xvii, 141 p. : ill.
Bibliography
Includes bibliographical references (p. 135-137) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Pharmaceutical industry -- Forecasting.
Pharmaceutical industry.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
0566086751 (alk. paper)
9780566086755 (alk. paper)
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