| Description |
xvi, 350 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references (p. 313-339) and index. |
| Contents |
1. The formation of environmental beliefs : Development of environmental belief system -- 2. A spectrum of environmental ideologies : Unrestrained instrumentalism ; Conservationism ; Preservationism ; Ethics and values-driven ideologies ; Transformative ideologies -- 3. The links between environmental attitudes and behaviors : Environmental attitudes and the people who hold them ; Environmental knowledge ; The links between attitudes and behaviors ; Approaches to changing behaviors -- 4. Work and consumer culture : Work versus leisure ; This thing called work ; Consumption and daily life ; Working or playing in nature -- 5. Leisure in nature as commodity and entertainment : Leisure: busy and commodified ; Local landscape ; Entertainment ; Tourism -- 6. Faint-green: advertising and the natural world : Four types of ads featuring the environment ; How "green" is the appeal of ads? ; The phenomenon -- and oxymoron -- of "green" advertising ; The business of advertising ; The psychology of advertising -- 7. Communicating the meaning of animals : Animals as symbols and shorthand ; Predators ; Attitudes toward animals ; Anthropomorphism ; Ethical relations and animal "rights" ; Mass media messages and animals ; Zoos -- 8. News media : News and social reality ; How environmental stories reach the media ; How the media choose news ; How the media report environmental stories ; How the media frame environmental stories ; "Guard dog" media and social change -- 9. Battle for spin: the public relations industry : The PR goals of government ; The PR goals of business ; Public relations: objectives, strategies, and tactics -- Communication and social change : Changing the dominant social paradigm to an environmental one ; A taxonomy of environmental groups ; Lessons for movement communication ; Tactical communication choices ; Partial success for the environmental movement ; A new vision for the communication of environmental change. |
| Subject |
Nature -- Effect of human beings on.
|
|
Human ecology -- Social aspects.
|
|
Communication in science -- Social aspects.
|
| ISBN |
9781597260688 (pbk. : alk. paper) |
|
1597260673 (cloth : alk. paper) |
|
9781597260671 (cloth : alk. paper) |
|
1597260681 (pbk. : alk. paper) |
|
