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Title The Cornell School of Hotel Administration on Hospitality : cutting edge thinking and practice / edited by Michael C. Sturman, Jack B. Corgel, Rohit Verma.

Imprint Hoboken, N.J. : John Wiley & Sons, 2011.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xii, 500 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references and index.
Contents Four paths to success in the hospitality industry / Michael C. Sturman, Jack B. Corgel, and Rohit Verma -- The essence of hospitality and service / Giuseppe Pezzotti -- Preparing for a successful career in the hospitality industry / Kate Walsh, Michael C. Sturman, and Bill Carroll -- The listening fast track / Judi Brownell -- Developing and managing a multinational career / Jan Katz -- Becoming a leader in the hospitality industry / Timothy Hinkin -- Understanding and predicting customer choices / Rohit Verma -- Guiding the guest experience / HaeEun Helen Chun -- Harnessing the power of your culture for outstanding service / Robert Ford and Michael C. Sturman -- A scientific approach to managing hospitality operations / Gary M. Thompson -- Motivating your staff to provide outstanding service / Michael C. Sturman and Robert Ford -- How to build service quality into your operation / Alex M. Susskind -- Demand management / Bill Carroll -- Revenue management for enhanced profitability: an introduction for hotel owners and asset managers / Chris Anderson and Sheryl Kimes -- Competing successfully with other hotels: the role of strategy / Cathy A. Enz -- Focus on finance: aiming for restaurant success / Alex M. Susskind and Rupert Spies -- Hospitality property ownership: where you fit in / Jack B. Corgel, Robert Mandelbaum, and R. Mark Woodworth -- Hospitality properties: how much to pay if you're buying; how much to ask if you're selling / Jack B. Corgel -- Gaining maximum benefit from franchise agreements, management contracts, and leases / Jan A. deRoos -- Developing and renovating hospitality properties / Jack B. Corgel, Jan A. deRoos, and Kevin Fitzpatrick -- Planning and programming a hotel / Jan. A. deRoos -- Measuring hotel risk and financing / Peng Liu and Daniel Quan -- Segmenting and targeting your market: strategies and limitations / Michael Lynn -- New media: connecting with guests throughout the travel experience / Lisa Klein Pearo and Bill Carroll -- Building and managing your brand / Robert J. Kwortnik -- Hotel revenue management in an economic downturn / Sheryl Kimes and Chris Anderson -- Addressing employee lawsuits / David Sherwyn and Paul E. Wagner -- Coordinating information and controlling costs / Gordon Potter -- Making the most of your human capital / J. Bruce Tracey and Sean A. Way -- You can't move all your hotels to Mexico: unions and the hospitality industry / David Sherwyn and Paul E. Wagner -- The integrity dividend in hospitality leadership / Tony Simons -- Afterword: where do you go from here? / Michael C. Sturman, Jack B. Corgel, and Rohit Verma.
Summary This cutting edge and comprehensive book-with contributions from the star faculty of Cornell University's School of Hotel Administration-offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, an.
Note Print version record.
Subject Cornell University. School of Hotel Administration.
Cornell University. School of Hotel Administration. (OCoLC)fst00581901
Hospitality industry -- Study and teaching -- New York (State) -- Ithaca.
Hotel management -- Study and teaching -- New York (State)
Hospitality -- Study and teaching -- New York (State)
BUSINESS & ECONOMICS -- Small Business.
Hospitality industry -- Study and teaching. (OCoLC)fst00961160
Hospitality -- Study and teaching. (OCoLC)fst00961124
Hotel management -- Study and teaching. (OCoLC)fst00961750
New York (State) (OCoLC)fst01210280
New York (State) -- Ithaca. (OCoLC)fst01205507
Genre/Form Electronic books.
Added Author Sturman, Michael C. (Michael Craig)
Corgel, Jack B., 1948-
Verma, Rohit.
Cornell University. School of Hotel Administration. Career Services Office.
Other Form: Print version: Cornell School of Hotel Administration on Hospitality. Hoboken, N.J. : Wiley, 2011 9780470554999 (DLC) 2010043313 (OCoLC)671541089
ISBN 9781119200901 (electronic bk.)
1119200903 (electronic bk.)
9781118016206 (electronic bk.)
1118016203 (electronic bk.)
9781118016251 (electronic bk.)
1118016254 (electronic bk.)
9781118016268 (electronic bk.)
1118016262 (electronic bk.)
1283072440
9781283072441
9780470554999 (cloth)
0470554991 (cloth)
Standard No. AU@ 000052900382
AU@ 000053271267
AU@ 000055759837
CHNEW 000614276
CHNEW 000937717
CHVBK 480180245
DEBBG BV041911848
DEBBG BV043393098
DEBSZ 396998747
DEBSZ 449838234
DEBSZ 485002442
GWDNB 1064429165
GWDNB 106442919X

 
    
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