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Title Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.

Publication Info.	[Bradford, West Yorkshire, England] : Emerald, [2015]
	2015

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Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	1 online resource (137 pages).
	text rdacontent
	computer rdamedia
	online resource rdacarrier
Series	International Marketing Review, 0265-1335 ; Volume 32 Number 2
Bibliography	Includes bibliographical references.
Note	Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).
Subject	Export marketing.
	Marketing.
	International business enterprises.
Genre/Form	Electronic books.
Added Author	Demangeot, Catherine, editor.
	Broderick, Amanda J., editor.
	Craig, C. Samuel, editor.
Other Form:	Print version: Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research. [Bradford, West Yorkshire, England] : Emerald, c[2015] approximately 137 pages International Marketing Review ; Volume 32 Number 2 9781785600968
ISBN	9781785600968
	9781785600975 (electronic bk.)