Revised edition of: Entrepreneurship / Marc H. Meyer, Frederick G. Crane. Thousand Oaks, Calif. : SAGE, c2011.
Contents
pt. 1. Defining the focus of your venture -- pt. 2. Writing the business plan and making the pitch.
Bibliography
Includes bibliographical references and index.
Summary
The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea.
