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Author
Crawford, Frederick A.
Title
The myth of excellence : why great companies never try to be the best at everything / Frederick A. Crawford and Ryan Mathews.
Imprint
New York, N.Y. : Crown Business, c2001.
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Call No.
OPAC Message
Status
FSCC Non-Fiction
658.834 Cra 2001
---
Available
Edition
1st ed.
Description
xviii, 251 p. : ill. ; 25 cm.
Bibliography
Includes bibliographical references (p. 239-241) and index.
Subject
Marketing research -- Case studies.
Consumer behavior -- Case studies.
Shopping -- Case studies.
Added Author
Mathews, Ryan.
ISBN
0609608207
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