Welcome to the green revolution -- Finding the right opportunity : RISE -- From green dreams to open doors -- Finding money to start and grow your business -- How to green your business operations and facilities -- Green marketing and communications -- The role of government : carrots and sticks -- Starting a green franchise -- Starting an energy efficiency business -- Starting a green retail business -- Starting a renewable energy business -- Starting a direct sales business : small, green, and beautiful -- Conclusion: thriving with green in the conserver economy.