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Title Corporate branding [electronic resource] : purpose/people/process : towards the second wave of corporate branding / edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba.

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Kge, Denmark ; Herndon, VA : Copenhagen Business School Press, 2005.

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Available to Pittsburg State University patrons only.

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Edition	1. ed.
Description	252 p. : ill.
Bibliography	Includes bibliographical references (p. 233-252).
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Brand name products -- Management.
	Corporate image.
Genre/Form	Electronic books.
Added Author	Schultz, Majken.
	Yun, Mi Antorini.
	Csaba, Fabian F.
	ProQuest (Firm)
ISBN	9788763001403
	8763001403