| Edition |
Second edition. |
|
[Enhanced Credo edition] |
| Description |
1 online resource (49 entries) : 22 images ; digital files. |
|
text rdacontent |
|
still image rdacontent |
|
electronic isbdmedia |
|
online resource rdacarrier |
| Series |
Teach yourself |
|
Teach yourself books.
|
| Contents |
Part 1. Your marketing masterclass: Introduction; What is marketing? Marketing and the customer; Marketing information and marketing research; Strategic marketing; The marketing mix - product and price; The marketing mix - place; The marketing mix - promotion; Summary; 7 x 7 -- Part 2. Your digital marketing masterclass: Introduction; Building the ultimate sales website; SEO: The backbone of any digital marketing strategy; Social media marketing madness; Pay per click (PPC) simplified and explained; Mobile optimization and getting mobile users; Email marketing - why you should do it no matter what; Other marketing tricks and tips in the modern world; Summary; 7 x 7 -- Part 3. Your social media marketing masterclass: Introduction; Introduction to social media; Successful case studies; Getting started with social media marketing; Phase one of your social media takeover; Phase two of your social media takeover; Phase three: quality content creation; Managing, metrics and scaling up; Summary; 7 x 7 -- Part 4. Your public relations masterclass: Introduction; Who needs PR? External audiences; Dealing with the media; Social media; Practical pointers for powerful press releases; Marketing communications; Internal PR; Summary; 7 x 7 -- Answers. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
The Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible. |
| System Details |
Mode of access: World Wide Web. |
| Note |
Description based on title page of print version. |
| Subject |
Marketing.
|
|
Public relations.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Smith, Nick, 1962- author.
|
|
Salter, Brian, author.
|
|
Credo Reference (Firm), distributor.
|
| Added Title |
Ultimate marketing and public relations book |
| Other Form: |
Print version: 147368398X 9781473683983 475 pages : illustrations |
| ISBN |
9781787856264 electronic version |
|
9781473683983 ePub ebook |
|
147368398X ePub ebook |
|
9781473683976 pbk. |
|
