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Title Researching communications : a practical guide to methods in media and cultural analysis / David Deacon ... [et al.].

Imprint London, [England] : Arnold ; New York, N.Y. : Oxford University Press, c1999.

Copies

Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  302.2072 R311    ---  Available
Description x, 427 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. [402]-415) and index.
Contents Approaching research -- Dealing with documentation -- Selecting and sampling -- Asking questions -- Handling numbers -- Counting contents -- Analysing texts -- Unpacking news -- Viewing the image -- Interpreting images -- Being an observer -- Attending to talk -- Taking talk apart -- Using computers -- Beyond methodology : the what, how and why of researching communications.
Subject Communication -- Research.
Mass media -- Research -- Methodology.
Communication -- Research -- Methodology.
Communication -- Methodology.
Added Author Deacon, David.
ISBN 0340596856 (pbk.)
0340731931

 
    
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