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Author
Decker, Jan-Philipp, author.
Title
Teaching case studies - marketing and branding / Jan-Philipp Buchler, Jennifer Decker.
Publication Info.
Berlin : Logos Verlag, [2017]
2017
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (194 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series
Applied Research on Strategic International Management ; Band 2
Note
Description based on print version record.
Subject
Teaching -- Case studies.
Teaching -- Marketing.
Teaching -- Branding.
Genre/Form
Electronic books.
Added Author
Decker, Jennifer, author.
Other Form:
Print version: Buchler, Jennifer. Teaching case studies - marketing and branding. Berlin : Logos Verlag, c2017 194 pages Applied Research on Strategic International Management ; Band 2 9783832546359
ISBN
9783832546359
9783832592110 (e-book)
Available items only
